my design profile
I’m a Senior/Lead UX/UI & Product Designer with 17+ years of experience transforming complex requirements into clear, intuitive digital experiences. For the past 12 years, I’ve operated independently through Visualiser, partnering with organisations across fintech, SaaS, government, eCommerce and emerging technology, including Commonwealth Bank, Equifax, CSIRO/Data61, Credit Savvy, Domain and Carpet Court.
My experience spans native mobile apps, enterprise platforms, responsive web, geospatial tools and data-heavy products. I specialise in simplifying complex workflows, shaping intuitive user journeys and creating scalable, production-ready interfaces that balance user needs, business goals and technical constraints.
My workflow is increasingly AI-native. I use ChatGPT and Claude to accelerate research synthesis, ideation, benchmarking and concept exploration, alongside tools like Cursor to turn ideas into functional prototypes faster. This helps teams explore possibilities, test assumptions and make informed product decisions earlier.
I see AI as an accelerator for good design, with real value coming from strong product judgement, UX thinking and years of design craft. I know when an experience needs simplifying, when an interaction introduces unnecessary friction and when the output needs more thoughtful design consideration.
I’m equally comfortable leading greenfield 0–1 products, evolving established platforms, building design systems or working closely with developers to deliver polished, production-ready experiences. I bring hands-on design leadership, attention to detail and a practical understanding of what it takes to move a product from concept through to release.
LET’S WORK TOGETHER